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Beware: Real Fur Being Sold as Faux

This is an animal lover’s nightmare. You spend countless hours scouring the stores for a fashionable coat that does not have real fur on it and finally, yay, you find one!

Then, you see something like the report I just saw on “Inside Edition,” and your heart sinks. Reporters went undercover to see if faux fur being sold in stores (Loehmann’s and Burlington Coat Factory) were truly faux.

Sadly, in each case, they found evidence of deception (not on the part of the stores but by the designers who purposefully sold miss-marked merchandise). Both rabbit and raccoon dog fur were found on garments that were labeled as faux.

So, buyer beware! Sadly, we have to be investigators in our own right, as much as possible, when we shop for winter coats. The offending label at Burlington Coat Factory was Ed Hardy (they have since removed all Ed Hardy coats).

To read (or watch) the entire report, go here: http://www.insideedition.com/news/5410/inside-edition-investigates-is-that-fake-fur-on-your-coat-really-fake.aspx

At the end of the story, you will find the link to learn how to tell real from faux.

Thank you for caring and being willing to take a stand for animals to wear their OWN fur!

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Ginger Burr is a fashion stylist and personal shopper serving clients worldwide from metro Boston.

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